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4th Impact Leaves Arizona Fans in Awe with Dynamic Performance

Michael Lewis and Jennifer Del Mar Lewis

On Sunday, October 13, 2024, 4th Impact, the sensational Filipino girl group, delivered a performance that left Arizona fans buzzing with excitement. Held at the intimate Showroom at Casino Arizona in Scottsdale, the concert marked the group’s first-ever show in the state—and it did not disappoint. From the start, it was clear that this event, produced by Charmel Dela Cruz of Lara’s Media International, was more than just a concert—it was a vibrant celebration of Filipino pride and talent.

The quartet—Almira, Irene, Mylene, and Celina Cercado—rose to international fame on The X Factor UK and have continued to shine on the global stage ever since. With a powerful combination of stunning vocals, tight harmonies, and energetic stage presence, 4th Impact captivated the audience with every song. As one attendee, Vince, said, “We just witnessed the most amazing concert here in Arizona. They are so talented and so good at their craft.”

Ricky & Aileen Llave of Totally Amazing Group Saladmaster with 4th Impact during a celebratory luncheon hosted at their dealership in Scottsdale, Arizona following the event.

Thanks to Ramon Martinez, Director of Public Relations, Casino Arizona served as the major sponsor and provided a wonderful venue for this special event. The concert was also co-produced by Ricky & Aileen Llave of Totally Amazing Group Saladmaster, Julie Duatin, Marie Villareal, and Efren Ferrer, further adding to the success of the night. Special thanks to silver sponsors Jess Siozon and Fleur Magbanua for their support. Proceeds from the event will benefit the Phoenix Barangay Lions Club Medical & Humanitarian Mission, taking place in Iloilo, Philippines, from October 25-27, 2024.

The group’s performance included their original hit Round and Round, which is up for Grammy consideration in the Best Pop Duo/Group Performance category. This exciting news added an extra layer of pride for the Filipino community in attendance. Many, like Scott Moyer, who has followed 4th Impact to multiple shows, were overjoyed. “Their harmonies and vocals are unmatched. If you’ve never seen them live, you’re missing out,” Scott said. “Root for them to win that Grammy!”

What set this concert apart was the deep connection between 4th Impact and the audience. Fans traveled from various parts of Arizona and even from other states to be there. One fan, originally from Seattle and now living in Gilbert, Arizona, shared, “I cried during one of their songs. I’ve been following them for years, and seeing them live was an experience I’ll never forget.”

Charmel Dela Cruz, the producer and director of the concert, shared her excitement about bringing the group to Arizona. “We are so blessed to have 4th Impact here for their first show in the state. I know they’ll be back next year, and with an even bigger audience,” she said. Dela Cruz praised the support from sponsors and the Arizona community, expressing confidence that this concert was only the beginning of 4th Impact’s rise in the U.S.

In a special treat for the Filipino audience, 4th Impact ended the concert by performing some beloved Filipino classics, including Awitin Mo, Isasayaw Ko and Bongga Ka Day, a nod to their roots that resonated with everyone. “Hearing them sing those songs was like being transported back home,” shared one concert-goer. “It reminded us all that no matter how far they go, they remain connected to the Filipino community.”

The small venue allowed for close interaction with the fans, making the night feel even more personal. “It felt like a privilege to see them in such an intimate setting,” said another fan. “Who knows when we’ll get the chance to see them up close again as their popularity grows?”

As 4th Impact continues to gain international acclaim, it’s clear they have a strong foundation of support, both from the Filipino community and beyond. Their ability to stay humble, grounded, and connected to their roots has endeared them to fans everywhere. As one attendee put it, “Their success is our success. We’re all so proud of them, and there’s no doubt that they will continue to rise.”

The night was a perfect mix of celebration, nostalgia, and excitement for the future. As the group left the stage, it was evident that they had left an indelible mark on Arizona, and for those lucky enough to attend, it was a night they’ll never forget.

Stay connected with 4th Impact! Follow them on social media for updates, new music, and more exciting performances. Support their journey and don’t miss out on what’s next! Visit their official website for more info.